Case Study
Taking time to work on your business, instead of in your business, increases profitability and efficiency
The Problem
Beth and Lisa founded Magnolia Physical Therapy approximately 15 years ago in New Orleans, Louisiana. Over time, they faced challenges such as shrinking reimbursements, rising costs, operational inefficiencies, and regulatory compliance. These challenges were compounded by the pandemic. The practice’s profitability was declining, making it increasingly difficult to run and grow the business.
The Solution
To address these issues, Beth and Lisa turned to NULA’s Executive Business Coaching Program and Site Visit Assessment. The Executive Coaching Program helped them identify areas where they could improve their operations and profitability. The Site Visit Assessment provided a detailed analysis of their practice, including suggestions and strategy for improvement.
The Results
After implementing the recommendations from the Executive Coaching Program and Site Visit Assessment, Magnolia Physical Therapy saw great improvements. They experienced a 20% increase in patient visits and a 15% improvement in profit margins over a 6-month period. They also hired three new Physical Therapists and two front desk team members and promoted an admin team member to a leadership position. These changes allowed Beth and Lisa to free up time to enjoy taking vacations and have fun in their business again!
The success of Magnolia Physical Therapy’s progress shows the power of seeking outside help to address business challenges. By working with NULA’s Executive Business Coaching Program and Site Assessment Visit they were able to Identify areas for improvement and implement changes that led to increased profitability and efficiency.
Over a six-month period…
20%
increase in patient visits
15%
